Newsletter Copy & Design
House of Wise and buddhi branded newsletters
I doubled House of Wise newsletter open rates by…
Engaging subject lines
The key to ramping up open rates to over 50% every week starts with good subject lines followed by engaging intro copy. I nailed this for House of Wise, creating excitement each Wednesday for readers.
Curated content
The weekly Wise Reads section featured links to the company blog, which also drove up page views and product sales. Special issues would include curated content from related brands, like holiday gift guides.
Original research
From surveys of the brand’s community of Wise Women to first-person stories from founder Amanda Goetz, I made sure House of Wise newsletters were rich with exclusives and behind-the-scenes access.
buddhi newsletter for cancer thrivers, supporters, and stakeholders
Connecting the cancer community with GIFs
Humor, vulnerability, and founder brand voice were key for buddhi’s newsletter success. A segmented list of cancer thrivers (current patients or survivors), supporters, and the full stakeholder list made tailoring copy an exciting challenge.