Parentaly: Parent Profiles
Empathetic, empowering, and working-parent-centered storytelling for Parentaly’s Parent Profile interview series.
Parent Profile landing page
“There's no manual for being a working parent. But learning from others gets pretty close.” Through copy that kneels down in the trenches of working parenthood and parental leave planning, this landing page encourages visitors to read accounts of those who have done it.
Example Parent Profile 1: Emily Calandrelli
How “The Space Gal” made space for herself in the entertainment industry and took maternity leave as a contractor, scientist, and producer
As someone who inspires space exploration and holds multiple STEM degrees, Emily is anything but your average TV star and children’s book author. She hosts and produces Emily’s Wonder Lab and FOX’s Xploration Outer Space and authored a series of explorative children’s books called The Ada Lace Adventures. But Emily didn’t always aspire to be the face and voice of children’s science.
In classic Hollywood fashion, big networks initially turned down Emily for adult-focused science shows because “a predominately male audience wouldn’t be interested in a solo female host.” Disappointed but not discouraged, Emily began hosting Xploration Outer Space in 2014. Seven years later, she’s an executive producer of the Emmy-winning show that is currently filming its seventh season.
Example Parent Profile 2: Erin Grau
How trailblazing maternity leave in a male-dominated tech environment led to a parental leave policy overhaul
We don’t have an obligation to make things better for people who succeed us, but those who do are the ones who move us forward. When Erin came back from parental leave at The New York Times with a new outlook on what new parents really needed (like more paid time, direction, and support), she made sure others after her would have competitive options for parental leave.
Erin spent two years leading the redesign of NYTimes.com when she found out she was pregnant. She was used to climbing the corporate ladder and was good at it; she had gotten promoted every year. But she was apprehensive about the pregnancy’s potential effect on her career track, especially in a male-dominated tech environment.