DTC Mom, a boutique copywriting and content marketing consultancy, announced today a major rebranding effort that will transform the company into DTC MILF, a new brand that celebrates motherhood, entrepreneurial spirit, and a cheeky sense of humor.

It’s been a month since Google completed the rollout of its helpful content update (yes, already!). The change to its search algorithm focuses on prioritizing content written for users vs. robots even more than previous updates.