ATLANTA, GA — DTC Mom, a boutique copywriting and content marketing consultancy, announced today a major rebranding effort that will transform the company into DTC MILF, a new brand that celebrates motherhood, entrepreneurial spirit, and a cheeky sense of humor.

DTC MILF will continue to offer the same great services and support to mom-founded businesses but with a new, edgier vibe that reflects the company's irreverent spirit.

To mark the occasion, DTC MILF will launch a new line of merch featuring the MILF logo and slogans like "Mom I'd Like to Fund," "Startup MILF," and “I take my coffee with sugar and MILF.” The merch is available for pre-order on the DTC MILF website.

"We want to empower moms to be proud of who they are and what they do, whether they're changing diapers or changing the world," said West. "With DTC MILF, we're saying, 'Yes, we're moms, and yes, we're also badass businesswomen. And we're not afraid to have a little fun along the way.'"

The rebranding will take effect immediately but only last for 24 hours. Stay tuned for more updates and surprises from the new, sexier, and sillier DTC MILF!

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For press inquiries, contact happyaprilfools@milf.com