Native: CPG product & romance copy, fragrance descriptions, retail end caps
Baked by Melissa campaign, 2022 holiday Target end caps, and fragrance descriptions for Candy Shop collection
Target retail end cap romance copy
Native is on their retail-ready game, having planned this Naughty/Nice holiday retail end cap display for Target in APRIL. The creative team tagged me to write the romance copy on the display. I initially wrote poem-style romance copy for the front panels pictured above (that was approved by Native and Target), but the retail team opted for product names instead. I’d love to share that with you here so it can get a little love. 🎅
Romance copy for Native’s Naughty and Nice limited-edition holiday collection display, including panels like: “Merrier hair to love this season”; “Have a holly jolly shower routine”; “Smelling great is the gift that keeps on giving.”
Fragrance Descriptions: Limited-edition Candy Shop Collection
Native’s January 2023 launch of the Candy Shop collection is as sweet as it is fragrant. Tapping into childhood favorite sweets, the gourmand scents needed equally delectable descriptions.
Descriptions:
Gummy Bear: Zesty meets gummy-licious in this fruity fragrance that’s as sweet as our squishable friends.
Strawberry & Vanilla Taffy: This irresistible blend of creamy vanilla with strawberry, caramel, and summery coconut is a boardwalk favorite.
Sweet Cinnamon Hearts: A nostalgic blend of nutty spices with a candy coating, this cinnamon-scented fragrance feels like home.
Sour Berry Belts: A citrusy twist on mixed berries, this sweet and sour fragrance packs a tarty punch.
Dessert for Your Head, Shoulders, Pits, and Toes
Example of one of my branded headlines for Baked by Melissa campaign spotted in the wild.