Be the talk of the playground
Worth with Maria West (aka “DTC Mom”), a marketing consultant and copywriter for family-friendly consumer brands.
Marketing copy has power like your toddler’s first 4-letter word.
That’s why I take them seriously. Conciseness, clarity, and tone are key for effective marketing copy — and staying out of the naughty corner.
My favorite clients keep it real.
I love working with parent-positive companies with a clear brand voice, understanding of their target audience, and ethical practices from pre-seed to IPO (i.e., sketchy businesses need not apply). Let me help you stand out from the basic and bland.
🛒 ecommerce ·📱ParentTech · 🛍️ DTC · 👩🏿💻 SaaS · 🧑🏽🏫 EdTech
What clients say
“Maria and I met on Twitter and she quickly became an integral part of the brand creation of House of Wise. She took my brand guidelines and developed a voice and tone that could scale with the brand. Then, she spearheaded the creation of our content calendar and communications plan for getting our content distributed through email. She has strategic chops while also being an incredible writer across long-form and website copy. So thankful for Maria!”
— Amanda Goetz, Founder & CEO, House of Wise
“It's an absolute joy working with Maria. She's quick, thorough, and receptive to all types of feedback. She works to deeply understand our product, brand, voice, and tone. She takes our content to the next level with ideas for pieces, format, even design elements. She's a great collaborator to bounce ideas off of. She's my go-to for all things content and should be yours too!”
— Abby Barsky, Product Marketing Manager, Cord
“I have used Maria on several occasions to be the copywriter for my design and marketing business. Her attention to detail, professionalism and creative writing really blew me and my clients away. I am thoroughly impressed with the broad range of writing she is capable of and will continue to hire her for future projects. 5 stars, would recommend!”
— Taylor Karabaich, Owner, Design Strength
“I got to know Maria through a recommendation via a founder's network, and it has been an absolute pleasure working with her. She was able to capture my brand essence and distill that into writing really well, and the messaging she created was spot-on. She was really good at taking feedback and iterating on it. My brand Curio is a book club for little bilingual readers. It is a relatively niched field yet Maria was able to create a voice that balanced gravitas and playfulness. The final copy was authentic, aspirational, and cool. Looking forward to working with Maria on more content strategy for Curio.”
— Hera Li, Founder & CEO, Curio
“We hired Maria to help with a copy re-fresh of our homepage, and so far, our site-to-quiz-to-registry conversation rate has increased by 11% (and it's only been 3 weeks). We loved working with her and implemented the majority of her recommendations.”
— Sarah Hollingsworth, Founder, Poppylist
“I was lucky enough to find Maria after reading House of Wise content (I'm a #WiseWoman) and thinking it was spot-on for our brand voice and style. We're reimagining support for everyone coping with cancer, and it is critical that our content reflects something unique, fresh, and uplifting in our space since most everything else you read is clinical, dark, and depressing. Maria herself is quite the opposite—a breath of fresh air—and has been such a pleasure to work with over the past nine months. She writes content, social copy, and newsletters for our community. buddhi is so lucky to have her talent, and it may sound hyperbolic to say, but Maria's words are truly improving the lives of people coping with cancer.”
— Kathleen Brown, Founder + CEO, buddhi
“Trust me, you want Maria in your corner. I worked with Maria on long-form brand content when I launched my parenting gear company, Huhu. Maria was responsive, engaged, and an incredibly fast learner. She understood the brand strategy and tone almost immediately, and created engaging and strong performing content that has served as a strong foundation for our organic marketing strategy. Above and beyond that, Maria brought enthusiasm, positivity and a can do attitude to our projects. What I most appreciated about Maria is that she goes above and beyond delivering on the scope of work - she provides new ideas, a fresh perspective and has pushed me to think about unique approaches to search engine optimization. Maria has been a delight to work with, I highly recommend her for any brand who wants a sharp content strategist and talented writer.”
— Meng Li, Founder, Huhu
I’ve worked with…
Lalo
House of Wise
Native
Huhu
Parentaly
Working Momkind
Gugu Guru
Curio
Parenting Partners
Tinkergarten
GoldBug
and more!
Ready to give this a go?
Let’s schedule a play date.
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